On September 9 2021 H&M hosted Iris Apfel's 100th birthday party during New York Fashion Week 2021, announcing their upcoming fashion collaboration.
Honouring the iconic fashion muse and her decades of style inspiration, the Iris Apfel x H&M collection is set to launch in early 2022, paying homage to the designer's unique approach to fashion.
Interior and fashion designer, style icon and self-made entrepreneur, Iris Apfel is known for her unapologetic, fiercely bold fashion choices created through her unique designs. Representing the idea that creativity and fashion can be born from anyone, from each corner of the globe and regardless of price, this collaboration is just the latest endeavour from the businesswoman.
Photo Credit: H&M Press
I think H&M is fabulous and are absolute pioneers in their field – which I love! I love doing high style at affordable prices, which H&M has mastered!
Iris Apfel
Hypnotised by Apfel's eccentricity and influence within the fashion industry, H&M chose to collaborate with the centenarian on their next season's collection for SS22. Capturing the colour, boldness and individuality of Apfel's mesmerising flair, the duo's collection will feature an assortment of clothing and accessories designed for everyone.
Showcasing independence and fearlessness, hero pieces from the collection include colour-driven co-ord sets, tiered ruffle dresses and floral tailored suits. The winning mix of textures, patterns, silhouettes and cuts, are all constructed using materials that are recycled or sustainably sourced - with each garment and accessory made with circularity in mind.
Photo Credit: H&M Press
To accompany the line of garments, a jewellery and accessory range has also been created to complement your wardrobe items. This collection takes inspiration from Iris' love of layering jewellery and chunky statement pieces, pulling in eco themes of plants and animals.
Iris epitomizes personal style – a style that is both beautifully flamboyant and eclectic as well as being totally ageless. She shows what fashion is all about – a means to express yourself, who you are or want to be and having fun at the same time – a true inspirer!
Ann-Sofie Johansson, Creative Advisor, H&M Womenswear
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