TALA is a sustainable fashion brand, aiming to help combat the issue of fast fashion being the 2nd largest contributor to global pollution.
The brand promotes their clothing as ‘fresh, funky active and athleisure wear for people who care’. TALA's designs on their website are showcased on models sized 6, 12-14 and 20.
The brand has achieved many successes after only launching 6 months ago in April 2019. Since then, the brand has saved over 1 million litres of water, by people purchasing TALA products rather than non-recyclable equivalents. The company has also recycled over 40,000 plastic bottles. This stems from the 1.5 million unique visitors to the TALA site, meaning a new visitor every 10 seconds since the site first launched. This has led to the brand buying over 26,000 units of stock due to customers high demand.
Whilst working on clothing suitable for all body sizes, the sustainable activewear brand is also ethical, being approved by organisations such as the Global Organic Textile Standard and the EU Ecolabel – among many other institutions. This is due to the clothing being made from plastic bottles and factory offcuts. TALA aims to create products that are designed to care for the environment whilst still being affordable.
The founder and director of TALA, Grace Beverley, is a 22-year-old University of Oxford graduate and part-time Youtuber. With 1 million followers on Instagram, Grace Beverley (Also known as GraceFitUK) rose to fame for her fitness routine videos and body progress. Since graduating Oxford University with a music degree, Beverley has founded 3 businesses. TALA; a sustainable clothing and gym wear website, Shreddy, a gym workout and lifestyle app, and B_ND which sells premium fitness equipment. Grace Beverley was named the NatWest GBEA London’s Young Entrepreneur of the Year, in October 2019. When speaking about TALA she said that she ‘hopes that it will really start to change things for the better’, when it comes to the fashion industry and its impact on global pollution.
Sophie Benson, stylist and sustainable fashion lecturer, said 'using plastic bottles and factory offcuts turns waste into a valuable product'. She added, 'the more that brands like Tala show the value of waste, the more it will encourage other brands to utilise theirs'.
For change to occur, the fashion lecturer stated, 'it's important to change that perception so that people see dressing sustainably as a truly viable alternative'.
However, Alice Payne of Queensland University of Technology wrote in her 'Fashion futuring in the anthropocene' work; ‘the fashion industry embraces wearable technology, speed, and efficiency’, . BCU Fashion Branding and Communications lecturer, Claire Ritchie, also predicted that 'alternative models of consumption such as the clothing rental market are predicted to grow significantly over the next few years', however 'it will be difficult to make significant changes quickly.'
With their first ever pop-up store coming to London later this month, customers will be able to shop TALA’s new collection (which includes unisex pieces of clothing), along with their 6 other collections and exclusive products. The pop-up store will be open on the 23 and 24 November, 10am-4pm, at Protein Studios in Shoreditch, London.
TALA is now a $3 million-dollar company in revenue alone, having spent $0 on external investments and marketing. The company has a large Central London office and 9 fulltime employees. With this, TALA is only ever expanding.
You can visit TALA’s website at www.wearetala.com
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